As a student of marketing, it has become more clear throughout the past few years that social media has a become a powerful force in today's world; not just personally but professionally. If I were to take the words "social media" apart, the two can stand on their own without needing the other. "Social", in terms of groups and their interactions, play a large part of our daily lives. We are by our very nature social creatures, so it's only logical that we seek contact with other humans. We become who we are because other people and groups constantly influence us. "Media" in today's world is in a constant state of transition, but likely contains some form of audio, video, pictoral, or any combination of the aforementioned, brought by some purpose of providing information, education, persuasion, or even entertainment. I truly believe that social media has become a sum greater than its constituent parts. Between advances in technology, globalization, and social interaction between the two, humans (for better or worse) have been able to connect in ways we've never been able to in the past. I surmise that those who can harness the full potential of the reach of these platforms can make momentous strides not just in their personal lives, but particularly in their business ventures. This has been my focus with Rodriguez Consulting.
These thoughts have been a constant driver in my quest to help those who wish to see improvements in their business success. Taking advantage of the platforms, tools, and data that these channels provide can truly add value to any entrepreneur's portfolio. In most cases, even a simple understanding of how these resources can be leveraged can provide anyone with the capability to compete in an otherwise highly competitive area.
Whether it be a short consultation session, or a fully managed portfolio, I urge you to consider a conversation on how I might be able to provide value to your business. I mean, you've made it this far already, haven't you?
It's quite surprising how fast the digital landscape in the last 20 years. Even more unrelenting, the pace at which social media platforms have evolved seems even quicker at times.
Facebook, the longest tenured social platform as of this writing is still "only" 14 years old. I can tell you that it looks very different from when it first started, and certainly caters to a much broader audience. With twitter, Snapchat, and Instagram following later, each platform has grown in its own way, catering to a broad, diverse, and yet at the same time, particular audience.
It's important for a business that employs a social media strategy to stay apprised of the latest updates and changes to each platform. Many changes and updates are specifically tailored for the business user, and as such, should be adopted as early as possible. I am of the firm believe that a business that takes the "innovator" approach and adopts the newest tools has a greater likelihood of success with their strategy.
I am constantly scouring blogs and news outlets for changes large and small, that business can leverage. Identifying the newest features to implement is just one of the many benefits to having a consultant manage the expectations of your social strategy.
With so many resources available to a marketer, it's sometimes overwhelming to narrow down the best places to find new information. A lot of the same subjects keep getting recycled, and so I thought it was time to look for something fresh. I turned to my personal contacts to seek new perspectives outside of my own. I reached out to a few friends from different walks of life who were willing to have chat with me about social media.
I'm happy to announce that starting weekly, I will be posting a new interview, filled with perspectives ranging from professional athlete to the startup entrepreneur. Stay tuned for some great insight!
Our first interview:
Danny Green, professional basketball player, and 2009 NCAA & 2014 NBA champion
As consumers we tend to think of social platforms less like applications and more like windows into our lives in terms of engagement. Different platforms have given way to provide us with ways to interact and socialize with the world around us. Yet on the technical side, or in the background, each of those emotional triggers via tap or click can be attributed to something tangible. Those tangible characteristics are the basis in which platforms such as Facebook and Instagram form a technical understanding of how social behavior online is measured. It's true that every single like, comment, and comment has "weight" in terms of technical value. These values are used in complex algorithms to predict how each platform might present the next post, picture, or advertisement to the user. Although it might seem trivial to the average user, a social media marketer should have a grasp of the concepts at play in order to implement the best strategy for a particular client. Analysis of not only reports, but of the behaviors of a particular account can provide tremendous insight into how users engage with your business. Do they "like" your photos but never comment? Do they quote your tweets and mention other users? Do they share Facebook posts that link back to your website? There are a myriad of observations that can be noted that are not accounted for in your typical social media report. An in-depth coupling of both reports and technical observations can give clients a holistic view of social media engagement.
Feel free to hit my e-mail at email@example.com
Millennials have become one of the largest audiences when it comes to business, and it's no secret that millennials use social media more than any other demographic. But it all starts with asking the right questions...
When young college grads are looking for work, they're on LinkedIn. When they're looking for a place to eat with friends, they're on Yelp. When they're looking for a place to visit, they're on TripAdvisor. When they want to see what's going on with the world, they hop on Twitter. When they're looking for recommendations, they're on Facebook. When they're scouring Instagram, a photo might interest them to check out a tourist spot.
The primary means of interactions between consumers on mobile and business comes through social platforms. Any business that doesn't have a social media presence is simply leaving themselves out of the action. It was only a few years ago that Facebook and Twitter were the only real players in reaching out to potential consumers from the business perspective. Even then, the infrastructure in those platforms wasn't fully mature to allow the audience reach it has today. Today there's hundreds of millions of people on Facebook, Twitter, Instagram, Snapchat, and a few others, spending billions of dollars through their phones.
My question to you is, are you prepared for that audience?
Do you know what technical capabilities each offers?
Do you know which are best for your business to invest resources in?
How can you best leverage them?
Those are the questions, along with many others, that I can help you answer.
To help businesses grow and thrive in today's social media space.
Hard work, dedication, and attention to detail are at the core of what I believe in to get the job done right, and for a business to succeed.
First of all, thank you for taking the time to visit my site. Although still in its infancy, it will serve as a platform in which you can gain a better understanding of what it is I offer for businesses. As my venture takes foot, I hope to be able to fill it with some great content, as well as success stories of clients I have worked with. I truly appreciate the opportunity you've given me to be able to show you all the unique ways that social media can work for you.
I come from a military background, serving over 4 years in the Air Force as a satellite systems technician. I was honorably discharged in 2008, and proceeded to continue my career in satellite systems engineering, working many various projects for the Department of Defense. Through this line of work, I have gained an extremely technical perspective of both hardware and software.
Throughout my personal adult life, I have always been on "early adopter" status when it came to the use of social media, starting with AIM in the late 90's and myspace in the early 2000's. Combining my personal use of social media, world travel to over 20 countries, and my newfound technical understanding of software, I came upon a mindset that I possesed a very unique perspective when it came to how I view social media strategy in business.
In early 2015, I started researching the world of social media and marketing, for the purposes of helping out small and local businesses. I knew that this was such a new area for both the social platforms as well as businesses, so I sought to research the connections and relationships that these two have (or don't have yet). Countless hours of observation, reading articles, taking formal courses, interviewing business owners as well as social media power users, and extended trials with businesses have put me in the position to publicly offer my services in confidence.
I look forward to answering questions, making new connections, and providing the most personal and professional dialogue when it comes to social media.
Thanks for stopping by - Joaquin