social Media consulting for business
Rodriguez Consulting is a full-service social media consulting firm. As a veteran-owned startup, I'm focused on growth and success for my clients. Please have a look at the "About" page for more information as features become live. Thanks!!
Why Social Media for Business?
In order to try and answer the "why" businesses could use social media as part of their marketing strategy, I've provided some research conducted recently that shows the views of both the business owner and the marketer.
The most popular reason for using social media by businesses who were surveyed in 2016 was brand awareness, followed by community engagement. If your business is looking to increase its brand awareness, social media should certainly be on your list for 2018! (Buffer, 2016)
Curious Where to Start?
Many businesses might already have an established presence by way of brick-and-mortar, but how many potential customers are you missing out on by not having a business Instagram or Facebook page?
A significant 89% of all marketers indicated that their social media efforts have generated more exposure for their businesses. Increasing traffic was the second major benefit, with 75% reporting positive results.
Does your business already have a Facebook or Instagram page, but not seeing any traffic?
An astounding 93% of marketers use Facebook, which indicated that advertising on Facebook is still a primary means of reaching potential consumers on social media. Of the 6 largest platforms, Instagram saw usage grow from 36% to 44%, while Twitter, LinkedIn, and YouTube all recorded usage losses year over year from 2015.*
Is Business Stale or Not Living Up to Expectation?
If your business doesn't occupy space in any of the aforementioned platforms, or is struggling to reach its intended audience, now is a great time to take advantage of the vast potential that each platforms offers!
Snapchat, Facebook, Twitter, Instagram, Yelp, Google Maps, YouTube, and TripAdvisor are just a few of the platforms in which businesses can take advantage of an online presence to boost business success and raise brand awareness.
Social Media platforms are constantly in a state of change, and one must stay abreast of how those changes affect not only the user base, but the businesses that utilize them for reach and engagement.
*(extracted from Social Media Examiner data, 2016)
If your business doesn't occupy space in any of the aforementioned platforms, or is struggling to reach its intended audience, now is a great time to take advantage of the vast potential that each platforms offers!
Snapchat, Facebook, Twitter, Instagram, Yelp, Google Maps, YouTube, and TripAdvisor are just a few of the platforms in which businesses can take advantage of an online presence to boost business success and raise brand awareness.
Social Media platforms are constantly in a state of change, and one must stay abreast of how those changes affect not only the user base, but the businesses that utilize them for reach and engagement.
*(extracted from Social Media Examiner data, 2016)
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A veteran owned startup focused on small business success.
Founded in 2015