Millennials have become one of the largest audiences when it comes to business, and it's no secret that millennials use social media more than any other demographic. But it all starts with asking the right questions...
When young college grads are looking for work, they're on LinkedIn. When they're looking for a place to eat with friends, they're on Yelp. When they're looking for a place to visit, they're on TripAdvisor. When they want to see what's going on with the world, they hop on Twitter. When they're looking for recommendations, they're on Facebook. When they're scouring Instagram, a photo might interest them to check out a tourist spot.
The primary means of interactions between consumers on mobile and business comes through social platforms. Any business that doesn't have a social media presence is simply leaving themselves out of the action. It was only a few years ago that Facebook and Twitter were the only real players in reaching out to potential consumers from the business perspective. Even then, the infrastructure in those platforms wasn't fully mature to allow the audience reach it has today. Today there's hundreds of millions of people on Facebook, Twitter, Instagram, Snapchat, and a few others, spending billions of dollars through their phones.
My question to you is, are you prepared for that audience?
Do you know what technical capabilities each offers?
Do you know which are best for your business to invest resources in?
How can you best leverage them?
Those are the questions, along with many others, that I can help you answer.