As a student of marketing, it has become more clear throughout the past few years that social media has a become a powerful force in today's world; not just personally but professionally. If I were to take the words "social media" apart, the two can stand on their own without needing the other. "Social", in terms of groups and their interactions, play a large part of our daily lives. We are by our very nature social creatures, so it's only logical that we seek contact with other humans. We become who we are because other people and groups constantly influence us. "Media" in today's world is in a constant state of transition, but likely contains some form of audio, video, pictoral, or any combination of the aforementioned, brought by some purpose of providing information, education, persuasion, or even entertainment. I truly believe that social media has become a sum greater than its constituent parts. Between advances in technology, globalization, and social interaction between the two, humans (for better or worse) have been able to connect in ways we've never been able to in the past. I surmise that those who can harness the full potential of the reach of these platforms can make momentous strides not just in their personal lives, but particularly in their business ventures. This has been my focus with Rodriguez Consulting.
These thoughts have been a constant driver in my quest to help those who wish to see improvements in their business success. Taking advantage of the platforms, tools, and data that these channels provide can truly add value to any entrepreneur's portfolio. In most cases, even a simple understanding of how these resources can be leveraged can provide anyone with the capability to compete in an otherwise highly competitive area.
Whether it be a short consultation session, or a fully managed portfolio, I urge you to consider a conversation on how I might be able to provide value to your business. I mean, you've made it this far already, haven't you?